Miele

by V


The Miele Brand:
Since its inception in 1899, Miele has been an independent family business committed to its owners, employees, customers, suppliers, the environment and society.
Miele is owned by the Miele and Zinkann families. Approximately 60 partners are direct descendants of the founders Carl Miele and Reinhard Zinkann.
Both families have also been represented in the management since the founding of the company.
The company specialises in the manufacture of household appliances for cooking, laundry and floor care as well as industrial appliances and medical equipment (“Miele Professional”). To become the most popular brand in the market, the vision must be strategic.
Miele offers its customers products that are built on criteria of durability, performance, ease of use, energy efficiency, design and service. Hence the slogan “Immer besser” (“Always better”), which founders Carl Miele and Reinhard Zinkann put on the first machines – and which Miele still uses today.
The company focuses on the unique Miele brand and its uniform positioning in the premium quality segment. Miele stands for long-term thinking and business, continuity of values and goals, cooperative behaviour towards customers and suppliers as well as a corporate and management culture based on collaboration.
Miele is a responsible company:
For almost 120 years, sustainable management of corporate values and traditions has played an important role for Miele and is an indispensable basis for our long-term success.
Miele is a member of the Sustainable Development Organization Global Compact and a signatory of the “Diversity Charter”. Miele publishes a sustainability report every two years.
Miele has been present in Luxembourg since 1960.

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